So.Ho. is a modern, Southern-American-and-Asian fusion restaurant located in Thomasville, Georgia. The style of the logo was inspired by the elegant curves of Southern hand-lettering and the brushed, washed-ink texture of Asian calligraphy. Both convey a fluid sense of movement and grace that is deeply rooted in the history of this delicate art form. While these cultures may be very different, they both carry a great sense of pride, value hard work, and place a huge emphasis on kindness and respect for others. And therein lies the root of Southern Hospitality. The beautiful and effortless fusion of these two cultures is conveyed through this symbol and throughout the So.Ho. brand.
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