Over the years, Baton Rouge Telco Federal Credit Union's website had become too wordy and visually outdated. They felt that it no longer truly represented them as an accessible, innovative, and tech-forward institution. After all, they had a vision to become the primary financial partner for their members by going above and beyond in service and technology, and they knew their website should reflect that.
Website Design & Development
We began by auditing the existing website and determining which content was most important to their audience, and which content could be condensed or eliminated. We then proposed a new site structure and organized navigation system that reduced the number of clicks required to reach that important information so that members and non-members could easily find what they needed.
Baton Rouge Telco came to the table with a beautiful style guide and color palette, but they needed help streamlining their brand and executing that visual identity throughout their website. We helped create consistency and balance in how the gradients, colors, typefaces, and other design elements were used. We strategically constructed more interesting and responsive layouts without ever sacrificing visual appeal.