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Insights

Credit Union Brand Alignment: Why is it so important?
June 16, 2022
By
Nick Chiamardas

Does your brand do what it says it does?

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Credit Union Rebrand Backlash: What to expect to hear from members
May 20, 2022
By
Samantha Strickland

Before you worry about the aftermath of rebranding, are you confident in your rationale to change your credit union’s identity?

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Grow or Die: Red Flags on the Road to Rebranding
March 15, 2022
By
Samantha Strickland

Members just aren’t flowing in through SEG relationships anymore. Without a serious change, the credit union’s membership will decline over the next few years, and loans and deposits will dry up...

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Credit Union Brand Metrics Part IV: Consistency Across Touchpoints
March 1, 2022
By
Samantha Strickland

A strong brand is a consistent brand, wherein a member knows exactly what to expect from your credit union and gets it time after time, no matter how they interact with the CU. 

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Credit Union Brand Metrics Part III: Market Awareness
March 1, 2022
By
Samantha Strickland

A brand is not a logo. A brand is not a commercial. A brand is real estate in the mind of a consumer.

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Credit Union Brand Metrics Part II: Membership Attrition
February 4, 2022
By
Samantha Strickland

If your membership growth is negative or flat each year, HELLO, we have a problem! And it’s time to examine what the root issues are and ask yourself a few questions.

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Credit Union Brand Metrics Part I: A New formula for PFI
January 24, 2022
By
Samantha Strickland

Let’s approach the question about the strength of your brand more pragmatically and review some key data points that you can easily access.

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Building a Credit Union Marketing Plan and Budget
September 15, 2020
By
Samantha Strickland

It’s budgeting season and chances are you’re feeling overwhelmed. You’re not alone. Thanks to a worldwide pandemic, credit unions are at a crossroads.

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Web Design Strategy: Turn Your Credit Union Website into a Branch
July 21, 2020
By
Nick Chiamardas

For far too long, credit unions have devalued their website by viewing it as a cost-center. We want to change that way of thinking and monetize your website by turning it into a branch!

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Collecting Brand Equity Points…through the Collections Department
July 20, 2020
By
Sergio Pinon

Is your Collections Department ready to be the credit union’s frontline brand ambassadors? 

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Make your logo literally POP! A Breakdown on Animated Logos
June 25, 2020
By
Kristin Bass-Petersen

We love bringing logos to life! Step into the mind of Kristin Bass-Petersen, VP of Media Productions, as she reveals our approach to logo animation.

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5 Tips for Building & Managing a Remote, Industry-leading Credit Union Marketing Team
May 11, 2020
By
Sergio Pinon

Marketing is a highly collaborative discipline. It requires a team dedicated to its brand and expert knowledge in many different areas. Being the leader of such a team requires that you keep both...

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Marketing in the Early Stages of a Pandemic: The Cost of Doing Nothing or Not Enough
April 23, 2020
By
Sergio Pinon

The assumption that everyone is feeling overwhelmed and stressed about the unprecedented changes going on around us is accurate. You, like everyone else, are a consumer above all else, susceptible...

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Covid-19 Marketing & Communications Assets Checklist (MARCOM)
April 9, 2020
By
Sergio Pinon

The scope and intensity of your internal marketing content audit is up to you given your specific circumstances. This list will help you make a quick assessment of the areas you may need to focus...

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Top 5 Things Consumers Look for in a Website
November 19, 2018
By
The Pod

Website design and functionality are more important than ever. How does your website stack up?

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10 Tips for Engaging Your Social Media Audience
February 15, 2019
By
The Pod

These 10 tips will guide you towards having a more engaging social media page.

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Branding
Credit Union Brand Alignment: Why is it so important?
Jun 16, 2022
By
Nick Chiamardas
Web Design & Dev
Web Design Strategy: Turn Your Credit Union Website into a Branch
Jul 21, 2020
By
Nick Chiamardas
Branding
Make your logo literally POP! A Breakdown on Animated Logos
Jun 25, 2020
By
Kristin Bass-Petersen