Image of man, woman, and two children fishing with words "Play Hard Bank Easy. Savings accounts for any goal."
BEFORE
Image of man, woman, and two children fishing with words "Play Hard Bank Easy. Savings accounts for any goal."
AFTER

Brand Campaign

Play Hard. Bank Easy - Community South Credit Union

Community South wanted a year-long campaign to showcase their “good natured” personality and reinforce the concept that banking with the credit union is so easy it allows members to focus on the fun in life -- and there’s a lot of fun to have in the Florida Panhandle! Community South is located about 45 minutes from the white sand beaches of the Emerald Coast and is surrounded by picturesque woods and lakes. Members enjoy fishing, mudding, and generally being out in the Florida sunshine. From applying for a boat loan while fishing from a dock, to upgrading to a bigger vehicle while being licked by dogs, to depositing a check before heading out with friends, the campaign shows how easy it is to catch the good life when you’re a member of Community South.

Marketing P.O.D.
(Marketing Partner On Demand)

Studio Production

Custom Videography

Graphic Design

Creative Copywriting

Social Media Management

Play Hard. Bank Easy - Community South Credit Union

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