Although Lucro liked their original website, they wanted to make some valuable enhancements to compel prospective clients to engage, and reinforce existing clients' decisions to partner with them.
Our overall goal for the project was to increase prospective client interaction by streamlining content and making the user experience easier and more intuitive, all while maintaining Lucro's strong brand identity. The new design platform also allows for easier upgrades and enhancements in the future.
Website Design & Development
As a business lending CUSO, Lucro faces a lot of competition from other service providers around the country. They rebranded a few years ago to a new name and visual identity that sets them apart from the rest. Because their prospects are nationwide, their website is the first impression potential clients have of them and it needed to provide affirmation that they are a stable and reliable partner.