The Spectra Credit Union team challenged us to develop a new website with an emphasis on user experience -- navigation, content, and activation -- all while supporting their commitment to diversity, equity, and inclusion. No small feat! We embraced the opportunity to build a visually compelling site that would push their brand forward.
Website Design & Development
Most current members access information about the credit union through online banking, email and social media. Websites exist mainly for non-members. Therefore, content needs to be quick and easily-consumed, navigation clean and logical, and action links readily accessible. The site should have a distinct “voice” both in visuals and words. And at the end of the day, it’s gotta be beautiful.