Sun Community Credit Union (El Centro, CA) desired to bring its bright, aspirational brand to life online. With more than 60% of new members between 18 and 40 years old, the credit union wanted to shift away from hard-to-read scrolling banners and overwhelming text to a cleaner, easier-to-use site with short, punchy content. Being just miles from the Mexican border and with roughly 70% of new members identifying as Spanish speakers, they also wanted the site to easily translate to accommodate their growing Spanish membership and communities. The credit union also wanted to draw special attention to programs with little historical visibility so we gave significant homepage presence to their community impact efforts and career opportunities.