Sun Community Credit Union

With more than 60% of new members between 18 and 40 years old, Sun Community Credit Union (El Centro, CA) wanted to shift away from hard-to-read scrolling banners and overwhelming text to a cleaner, easier-to-use site with short, punchy content.

Being just miles from the Mexican border and with roughly 70% of new members identifying as Spanish speakers, they needed the site to easily translate to accommodate their growing Spanish membership and communities. The credit union also wanted to draw special attention to programs with little historical visibility so we gave significant homepage presence to their community impact efforts and career opportunities.