Trax Credit Union

As the credit union was originally founded for the railroad industry, they wanted to keep some brand connection to their history and the Trax Kids Club ties directly to their brand story.

Their mascot, Max, is a young train engineer with an invisible best friend named Rex, who she discovered waiting for her on Platform 8⅓. The club name is inspired by the Harry Potter train platform 9¾, and 813 is the area code for Tampa.