Before you worry about the aftermath of rebranding, are you confident in your rationale to change your credit union’s identity?

Members just aren’t flowing in through SEG relationships anymore. Without a serious change, the credit union’s membership will decline over the next few years, and loans and deposits will dry up...

A strong brand is a consistent brand, wherein a member knows exactly what to expect from your credit union and gets it time after time, no matter how they interact with the CU. 

A brand is not a logo. A brand is not a commercial. A brand is real estate in the mind of a consumer.

If your membership growth is negative or flat each year, HELLO, we have a problem! And it’s time to examine what the root issues are and ask yourself a few questions.

Let’s approach the question about the strength of your brand more pragmatically and review some key data points that you can easily access.

It’s budgeting season and chances are you’re feeling overwhelmed. You’re not alone. Thanks to a worldwide pandemic, credit unions are at a crossroads.

For far too long, credit unions have devalued their website by viewing it as a cost-center. We want to change that way of thinking and monetize your website by turning it into a branch!

Is your Collections Department ready to be the credit union’s frontline brand ambassadors? 

We love bringing logos to life! Step into the mind of Kristin Bass-Petersen, VP of Media Productions, as she reveals our approach to logo animation.

Marketing is a highly collaborative discipline. It requires a team dedicated to its brand and expert knowledge in many different areas. Being the leader of such a team requires that you keep both...

The assumption that everyone is feeling overwhelmed and stressed about the unprecedented changes going on around us is accurate. You, like everyone else, are a consumer above all else, susceptible...

The scope and intensity of your internal marketing content audit is up to you given your specific circumstances. This list will help you make a quick assessment of the areas you may need to focus...

Website design and functionality are more important than ever. How does your website stack up?

These 10 tips will guide you towards having a more engaging social media page.